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Order of procession · For towns, councils and festival committees

Bring the crowds in, keep the custom yours.

Your town has kept its processions, its dances and its music going for generations, carried by the people who turn out every year. On myTuur you tell visitors what it all means: in official tours under your own name, at the places you choose.

Order of procession · 01 · Forming up

Under your own banner.

On myTuur your town appears under its own name, the way every society walks behind its own banner. Three things stay entirely in your hands.

Your words

Official tours and spots

You publish tours and spots yourselves, in your own words and under your town's name. The procession route is told by the people who walk it every year.

Your places

Stories in the right spot

You decide where a story greets your visitors: by the maypole, outside the old inn, or on the green with the dancers.

Your way in

QR codes with your own mark

Visitors come in through your own branded QR codes: on the festival poster, in the programme, at the gate to the showground.

Order of procession · 02 · Joining in

Joined in, not put on.

Behind every procession are societies who rehearse, sew and build long before the first visitor arrives. On myTuur you explain in your own words what a custom means, so visitors can join in without getting in the way.

How the Morris side puts it

We don't dance it for the crowd. We dance it because it's May.

How a visitor learns it today

On the green, in your own words, just before the dancers take their places.

Order of procession · 03 · The festival year

Every season has its procession.

Your year runs to its own calendar, from May Day to wassailing the orchards. The tours you publish tell visitors about it in between the festivals too.

Spring

  • May Day
  • Maypole dancing
  • Beating the bounds

Summer

  • Carnival
  • Well dressing
  • Rushbearing

Autumn

  • Harvest home
  • The mop fair
  • Bonfire night

Winter

  • Mummers' plays
  • Wassailing
  • Up Helly Aa
Order of procession · 04 · In the marquee

A seat at the long table for every visitor.

Free to download

Visitors download myTuur for free on iPhone and Android before they arrive at the festival. The app needs iOS 17 or later on an iPhone.

Works when the signal doesn't

Tours can be downloaded beforehand and keep working in the thick of the crowd, when the whole town is on the same mast.

Twenty-one languages

The app's interface comes in twenty-one languages, so a visitor from far away can still find their way around it.

Order of procession · 05 · The invitation

Same route, same custom.More people lining the street.

The first cities are already publishing theirs on myTuur. Tell us about your town, its festivals and the people who keep them, and we will work out the way there together.

Start the conversation